Produce for Better Health Promotes Sharese Roper to Member Engagement Director
BRENTWOOD, MO - Produce for Better Health Foundation (PBH) recently announced the promotion of Sharese Roper to Member Engagement Director. This role was effective October 1, 2019. In this new position, Roper will elevate how PBH engages and serves its members as well as the collective fruit and vegetable value chain.
“I am thrilled to have the opportunity to work more closely with our members to uncover programmatic synergies with PBH’s services and create meaningful high-value engagement packages,” stated Roper in a recent press release. “As I make deeper member connections, I will work to connect the dots—and the dollars—to make produce the STARS of the plate. We believe this approach is a WIN for individual PBH members, the collective produce industry, and most importantly, Americans’ health and happiness.”
Throughout her 14-year span at PBH, Roper has leveraged her passion for planning, project management, and technology to streamline and elevate the foundation’s programs and processes in several management roles, including operations, HR, information technology, and event management.
“Since joining PBH two years ago, I have witnessed Sharese’s fearless ability to strategically innovate and execute programs that make a difference to our members directly,” said Wendy Reinhardt Kapsak, MS, RDN, President, and CEO. “Now, we will leverage her experience to further enhance our member benefits aligning with PBH’s unique, transformative platforms focused on influencer and consumer engagement."
Roper worked on turning PBH’s annual Consumer Connection Conference into an all-encompassing experience, fusing the unique needs of the fruit and vegetable industry with those of influencers and consumers. She accomplished this through plant-to-plate culinary experiences such as the Power of Produce Social Soirée. The April 2019 PBH Consumer Connection Conference delivered significant brand exposure and meal inspiration through live simultaneous social media engagement reaching millions.
As part of PBH’s transformation over the past year, the organization is also realigning staff and titles to better reflect member engagement offerings and the work that is being done to support the produce industry as well as PBH members. This includes building out the PBH Communications Team to encompass marketing. Katie Toulouse was promoted to Marketing and Communications Director and Candice Gordon was promoted to Digital Marketing and Communications Manager.
We at AndNowUKnow look forward to all that Produce for Better Health shall accomplish in the coming months!
