Publix Opens New GreenWise Market Store in Tampa, Florida; Kevin Murphy Shares
LAKELAND, FL - Publix is continuing to set its focus on fresh, natural, and organic products as it expands its innovative new store format in the Florida market. The retailer recently announced the opening of the newest Publix GreenWise Market in the Water Street neighborhood of Tampa, Florida.
“So many exciting things are happening in downtown Tampa, and we are pleased to be part of that,” said Publix President Kevin Murphy. “Our curated mix of high-quality, specialty make-at-home and grab & go items will add a level of convenience for residents and visitors looking for easy meal solutions as they enjoy the events and activities available in the surrounding area.”
The new store is the second of the company’s new format, a specialty, natural, and organic store located in a high-rise, multi-use building, according to a press release. The first new-concept Publix GreenWise Market is located in Tallahassee, Florida.
Publix GreenWise Market offers a large variety of organic groceries and familiar favorites to appeal to health-conscious and gourmet foodies. Setting its focus on natural products, the new store includes locally curated items and a variety of fresh produce offerings, in addition to grab-and-go options and tons of ingredients for shoppers looking to keep cooking at home.
The new, 26,000 square-foot location will be connected to the district cooling system located in Tampa’s Water Street neighborhood, according to a press release, and the chilled water from the cooling system offers improved energy efficiency and better stability for the store’s air-conditioning and refrigeration systems. This is the first time Publix has connected to a district cooling system for refrigeration, and the second time it has done so for air conditioning needs.
The Publix GreenWise Market banner is owned and operated by Publix Super Markets, which currently operates more than 1,200 grocery stores across seven Southeastern states.
Where will this innovative format pop up next as the retailer continues to center its growth around fresh? AndNowUKnow will report as soon as we find out.