Pure Flavor® To Launch RedRoyals™ At PMA Fresh Summit

Pure Flavor® To Launch RedRoyals™ At PMA Fresh Summit



LEAMINGTON, ON - Pure Flavor® continues moving onward and upward in the greenhouse growing sector. Not only is it increasing acreage on tomato, pepper, cucumber, and eggplant crops, but it is focusing on strategic growth that will bring new specialty items to meet the demands of retail, foodservice, and consumers. After years of research and development, the company will unveil its new RedRoyals™ Cherry Tomatoes on the Vine at PMA Fresh Summit next weekend.

Jamie Moracci, President, Pure Flavor®“We are excited to be bringing a new variety to market that we believe will be a game changer,” said Jamie Moracci, President.

After researching consumer trends, trialing dozens of varieties, and conducting community sensory testing, the Pure Flavor team selected a fantastic varietal with a unique burst of sweet and unmistakable flavor. RedRoyals are rich with a vibrant crunch, making them the perfect accent to any eating occasion. Hand-picked with the utmost care, their flavor is nurtured on the vine by the family of growers, who carefully select each piece of fruit themselves.

The company has been working with its growers, seed companies, and retail partners to bring new items to market. The following items will be on display at Fresh Summit:

  • RedRoyals Cherry Tomatoes on the Vine
  • Mini Munchies Tomato Snack Packs
  • Organic Sangria Medley Tomatoes
  • The Craft House Collection
  • Stingrays Hot Peppers
  • ‘3’ Sweet Snacking Tomatoes

Chris Veillon, Chief Marketing Officer, Pure Flavor®“It’s been a great year for launching new products and brands. We look forward to showcasing them all at Fresh Summit in Anaheim at Booth #4451 and in the New Product Showcases,” said Chris Veillon, Chief Marketing Officer.

To learn more about Pure Flavor and what it’s promoting, be sure to stop by the booth at Fresh Summit. Keep reading AndNowUKnow as we jam pack the newswire with Fresh Summit festivities.

Pure Flavor



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Pure Flavor

Pure Flavor® is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™ to...