Red Sun Farms Announces Partnership with OZblu Blueberries for Expansion into North America
BERLIN, GERMANY - A year ago, the Migavia Group and United Exports announced their joint venture, at the heart of which was a strategy to speed up the delivery of next-generation OZblu blueberries to end consumers. Recently, the joint venture announced a significant entry into the Northern Hemisphere with Red Sun Farms of Mexico.
“Being able to pivot from precision agriculture in vegetables into a super fruit, is an exciting and absolute privilege for us to conclude this joint venture agreement with OZblu. For us, being part of this family not only fits well with our company DNA, but is a win-win, and we are delighted to be joining this exciting journey together with OZblu," said Thierry Legros, Managing Director, Red Sun Farms.
More than 80 percent of global fresh blueberry consumption is in the Northern Hemisphere, a press release noted. With OZblu growing the new genetics in the Northern Hemisphere, they will now be able to supply the discerning blueberry consumer a consistent and superior product experience all year round.
“This is good news for the entire blueberry category. We strongly believe that if the whole blueberry industry can elevate the consumer eating experience with new varieties of this superfood, it will lead to a transformative uplift and broader consumption for the entire blueberry industry and drive future growth,” explained Roger Horak, Global CEO and Founder of United Exports and Co-Founder of OZblu.
According to a press release, OZblu has helped to redefine the blueberry eating experience, with bigger, crunchier, and more flavorful fruit developed with new leading genetics by Dave and Lease Mazzardis.
“Too often consumers will buy blueberries and be disappointed with them. We have worked hard to create and develop blueberries that are firm, sweet and crunchy, which is how they should taste,” said Dave Mazzardis, Co-Breeder of the OZblu varieties.
The press release noted that Migiva, a diversified agri-group based out of Peru, is no stranger to precision agriculture.
“Being world-class growers ourselves, it is not every day that one is able to connect and partner with a professional and scale grower like Red Sun Farms. Not only do they complete our footprint in Latin America, but they too bring tremendous value in precision agriculture,” said Jonathan Geller, CEO of Migiva Group.
For the latest in fresh produce news, stick with us at AndNowUKnow.