Red Sun Farms' Harold Paivarinta and Carlos Visconti Discuss New Products
KINGSVILLE, ONTARIO - Red Sun Farms is bringing the heat to the Great White North this April with new greenhouse-grown products that pack a one-two-punch. We spoke with Carlos Visconti, CEO USA and Canada Operations, and Harold Paivarinta Senior Director and Head of Sales for North America, to learn about the Red Sun Farms’ plans for the 2019 CPMA Conference and Trade Show and the company’s exciting new offerings.
“The key message is that Red Sun Farms is a company that sets the bar in terms of quality, innovation, and service,” Carlos told me. “Our seed to plate approach insures these things as we control all aspects of the supply chain from seed selection to delivery. It is this approach that created Sweetpops and Sweetpeps, as we strive to create the perfect products. With the seed to plate mindset, we have the ability to deliver the very best in quality & flavor, year-round.”
With Sweetpops—a line of snacking tomatoes that debuted last year—and Sweetpeps— mini peppers first featured at SEPC’s Southern Exposure—Red Sun Farms is confident that they have hits on their hands that could help Canadian produce departments drive sales.
“Late last year we hit the produce industry with our ultimate snacking tomato, ‘Sweetpops,’ and the demand and feedback have been tremendous,” Harold noted. “We warned everyone that we weren’t stopping, and just recently at Southern Exposure, we unveiled our ‘Sweetpeps,’ our 100 percent high-tech greenhouse grown mini peppers. Following the look and feel of Sweetpops we’ve created a fun 8oz resealable bag that’s great for people on the go. The initial response to Sweetpeps has been amazing, so we’re confident that we’ve now created the perfect one-two punch of Pops and Peps! We’re already saying ‘Whether you pep or pop, either way you won’t stop!!’”
For Red Sun Farms, CPMA presents a key opportunity to connect with partners, new and old, Harold noted, and to showcase products like Sweetpops and Sweetpeps that are transforming the landscape of the produce department.
“CPMA is an important show for Red Sun Farms. We have a major footprint in the Canadian market, and CPMA allows us to network and connect with our Canadian partners,” said Harold. “This show inspires exhibitors to showcase creative new product innovations, and as a team we look forward to seeing the latest and greatest from the produce industry.
Harold continued: “There is definitely opportunity in the Canadian Market. Especially in regards to specialties and organics, as we are seeing these categories expand year after year. It’s our job as growers to listen to the market, create the products they are looking for, and help our retail partners with the next big thing.”
With Sweetpops and Sweetpeps, Red Sun Farms may have just that.
“Red Sun Farms is committed to exceeding our customers expectations,” added Carlos. “Our fantastic team is working diligently on the next big thing. The success we have had with our products is not by accident, but by design to deliver flavorful products 365 days a year. Stop by booth #1501 and see the difference yourself!”
Show-goers at the 2019 CPMA Conference and Trade Show, held April 2-4 at the Palais des congrès de Montréal, can learn more about Red Sun Farms’ latest products at booth #1501.