GREENFIELD, CA – King City-based California Orchard Company and The Salinas Land Company are celebrating their 100-year anniversary. The two companies are celebrating the auspicious occasion with their Salinas Land Co. and California Orchard Company Centennial Celebration held September 22, 2017 from 11:00AM to 4:00PM at the the Los Ositos Vineyards.

“Not only are we celebrating 100 years in business, but the livelihood this land has provided to those that have worked it, those that were fed from it, and the owners and farmers that have sustained it,” Nikki Rodoni, Founder of Measure to Improve shares. “Sustainability in achieved through a balance between what I like to call the three Ps: People, Planet, and Profit. The Salinas Land Company and California Orchard Company have truly impacted sustainability as stewards of the land today, tomorrow, and for the industry. This event brings to light a real life example of what it means to be sustainable. Every detail of this celebration has been taken into consideration and is tied back to the people and the land that have been the foundation for these two companies' vision. That passion, awareness, and gratitude are the reasons why such an impact can be made in sustainability.”

The two companies noted, in a press release, that their shared history stands as a testament to the land, the three families and shareholders who farmed it, and the land stewardship that has sustained the property since 1917.

In 1917, Abe Hobson, C.C. Teague, and John Lagomarsino founded The Salinas Land Co. and California Orchard Co. Today, the founders’ families still own the two companies along with other shareholders, and have harvested table grapes, apricots, walnuts, pink beans, sugar beets, peaches, wine grapes, and various row crops over the last century.

A commitment to sustainable agricultural practices, strong family leadership, and support for the community have been the constants in the companies’ 100-year history, the two companies noted in its press release, and these ideals have had a profound impact on agriculture in the Salinas Valley.

The two companies’ Centennial Celebration will bring together board members, growers, dignitaries, media, and guests on the land that has supported the livelihood of many over the past century. The event aims to recognize and celebrate their past achievements, current contributions to the community, and the long-term sustainability of the land held by the two companies.

The Salinas Land Co. and California Orchard Company Centennial Celebration will take guests on a “Journey Back in Time” tour of the properties via bus before arriving at the Los Ositos Vineyards for a lunch featuring produce grown on the company grounds and wine made from the grapes grown on the surrounding vineyards. Butch Lindley will serve as master of ceremonies, and the event will include the unveiling of a documentary video summarizing the 100-year history, recognition from several state and local officials representatives, the sealing of a time-capsule, and a scholarship award presentation to Sean Nunez, a member of the King City Future Farmers of America (FFA).

Sponsors for the event include Susan and David Gill, G&H Farming, Measure to Improve LLC, Constellation Brands, McIntyre Wines, AndNowUKnow, and Turrentine Brokerage.

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Measure to Improve