San Miguel Produce Celebrates National Kale Day with “Give ‘em Kale” Campaign
OXNARD, CA - Kale aficionados, rejoice! National Kale Day is just a week away, and to celebrate, San Miguel Produce is making it rain kale across California as part of its second annual “Give ‘em Kale” campaign.
San Miguel Produce is setting its sights high this year by giving away more than 12,000 bunches of free kale, a feat that would more than quadruple last year’s record. Last year, the company handed out 3,000 bunches of free kale in Ventura and Los Angeles Counties.
Check out the video recap below.
To help reach its goal, San Miguel has initiated a three-prong approach. First, the company partnered with Food 4 Less Los Angeles, Fresh & Easy Los Angeles, and Safeway San Francisco to give away kale at five participating locations from each retailer. Secondly, members of the Ventura County Farm to School Collaboration will be giving away kale to students and parents at local schools. And finally, building off their success last year, employees from San Miguel will hit the streets in the Ventura and Los Angeles Counties to once again hand out kale to morning consumers as well.
“I think we really brightened up everyone’s morning commute and had a lot of fun interacting face-to-face and on social media,” said Garrett Nishimori, Marketing Manager and Corporate Chef for San Miguel. “We are excited to build on last year’s events and are fortunate to have such great partners donate their time and effort to help us celebrate this grassroots movement for a healthier America.”
You can help spread word of the campaign by using the hashtag #NationalKaleDay and #KaleDay2015 and tag @cutncleangreens and @sanmiguelproduce on Facebook, Twitter, Instagram, and Pinterest.