The Star Group's Inspired Greens Brand Launches New Salad Line; Rindi Bristol Shares
LETHBRIDGE COUNTY, ALBERTA, CANADA - One section of the grocery store that seems to see continuous traffic is the salad segment, which brings a delicious composition of produce items to the plates of many consumers on a daily basis. The Star Group is broadening this sector with its premier living lettuce brand, Inspired Greens, which is set to launch a unique line of side salads in early July.
“We are so excited to launch this new salad line,” said Rindi Bristol, The Star Group’s Senior Director in charge of its lettuce operations. “These salads are delicious and satisfying. They’re hand-crafted by our culinary team, right down to the small-batch dressings, and they’re also super convenient—we’re all leading busy lives, and this is a healthy grab-and-go item that fits into packed schedules.”
The new launch includes five new salads, which will be available in kits that include a base of Inspired Greens lettuce complemented by house-made dressings, vegetables, dairy, protein, and other toppings in a convenient shake-and-serve kit. On store shelves early next month, shoppers will be drawn in by flavors such as Lucky Wonton, Dilly Bacon Caesar, Harvest Feta, Baja Ensalada, and McGregor’s Garden.
“Our philosophy when designing this line was to take classic, beloved salad recipes and breathe some new life into them, like the Dilly Bacon Caesar, which is the familiar Caesar salad with just the right hint of tangy dill, or McGregor’s Garden, which takes a classic garden salad with fresh radishes, carrots, Inspired Greens and grape tomatoes, and refreshes it with cheddar cheese, sunflower seeds, and a buttermilk chive dressing,” Bristol continued.
Each of the innovative flavor varieties will be available in most major Canadian grocers this summer, according to a press release. With packaging that keeps all of the salad components separated, the products boast a 12-day shelf-life, and are expected to retail for under $9 each.
“We had an eye on affordability from the beginning,” added Bristol. “Canadians’ household budgets are strained and so we knew from the start we wanted to create delicious, gourmet salads but with a keen eye to convenience and affordability. We are excited to see Canadians make these items part of their meal-planning this summer to add healthy, simple side dishes and lunches without breaking the bank.”
Ready to uplift the salad sector with a host of premium offerings? The Star Group’s Inspired Greens line sure is.
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