Stemilt Revamps its Crunch Circle Program
WENATCHEE, WA - What better way to connect with consumers than through their stomachs? Well, Stemilt likely thinks the same way as the grower has focused its attention on retail dietitians, revamping its Crunch Circle Program to celebrate National Dietitian Day on March 10, and to bring together retailers and shoppers in a new way.
“Retail dietitians bring so much value to the industry by acting as a direct connection to the consumer,” explained Brianna Shales, Marketing Director. “At Stemilt, we set out to grow World Famous fruits with flavor and quality so we can promote healthy, wholesome eating. These dietitians share this same passion, and we value their partnership and want to celebrate them for their efforts.”
The Crunch Circle Program is now called Crunch Circle VIP and acts as a channel for communication between retail dietitians and Stemilt.
As the grower noted in a statement, through this program, Stemilt will be able to provide dietitians digital resources to teach shoppers about the company’s variety of offerings. The grower will also offer dietitians the opportunity to sample Stemilt fruits throughout the year and work directly with company team members for more specific needs.
“The dietitians who are part of our Crunch Circle VIP program are an extension of the Stemilt family and we value their roles of being a brand ambassador and representative for our company,” said Shales. “All retail dietitians are crucial in the produce industry, and we look forward to celebrating them every March 10 and supporting them throughout the year.”
If the way to shopper’s hearts is through their stomachs, Stemilt is making sure that healthy, delicious fruit and the right partners are involved in making the connection.
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