Sun World International Fortifies Global Marketing and Quality Teams; Jennifer Sanchez Comments
BAKERSFIELD, CA - Bringing on even more expertise to enhance its fruit quality program and broaden the global marketing insights offered to licensees, Sun World International has made headlines with a few recent hires. The global provider announced that Elena Hernandez has joined the team as Director of Global Marketing Insights, alongside Pablo Gómez who has been named Director of Quality Insights.
Hernandez’s expertise is backed by 20 years of experience in produce marketing, insights, and innovation gained from roles at Duda Farm Fresh Foods, Mann’s Fresh Vegetables, and Earthbound Farms. She also holds a degree in agriculture business from California State University, Chico.
In her new role, she will be responsible for developing global varietal branding strategies, leading varietal marketing initiatives, gathering and reporting on global marketing insights, and fostering connections among Sun World’s licensees and retailers worldwide, a press release explained. She will continue to be based in California.
With a primary focus on table grapes, Gómez brings nearly a decade’s experience in quality for the produce industry. He started his career as a grape-sourcing technologist for the U.K. market and has since worked in global quality assurance for produce importers and other variety development and licensing companies. He holds an agricultural engineering degree from The Polytechnic University of Cartagena (Universidad Politécnica de Cartagena) in Spain.
In his new role, Gómez will continue to be based in Spain and will work with licensees and market counterparts to ensure Sun World brands deliver a consistent high-quality eating experience for consumers in all markets.
Vice President of Marketing Jennifer Sanchez commented on the appointment of these two leaders.
“Sun World is heavily invested in providing superior varieties to our licensees, and our focus on quality insights ensures that globally, retailers and consumers will receive high-quality, great-tasting fruit year-round. With the expansion of our global marketing insights team, we will provide our licensees and retailers valuable category, variety, and brand insights that will help generate consumer demand and grow sales,” said Sanchez. “Elena and Pablo are the ideal candidates to help fill these strategically important roles.”
Congratulations to both of these industry aces!
