Sunkist Brings a Splash of California and Arizona Flavor to the 2015 CPMA Convention in Montreal
MONTREAL, QC - Fresh, premium seasonal citrus isn’t the only thing Sunkist has in store for this year’s Canadian Produce Marketing Association (CPMA) Convention and Trade Show. The company is also introducing new point-of-sale materials to increase the ring at the register.
“Springtime is all about fresh, and at Sunkist we’re pleased to be revealing a fresh new look to our retail marketing materials at the CPMA convention and trade show,” said Julie DeWolf, Director of Retail Marketing. “Our new point-of-sale collateral makes our bright, beautiful citrus shine against a rustic background that evokes the heritage of Sunkist’s 120-year growing history.”
New fully customized secondary display bins will also be one of the highlights at Sunkist’s booth #1005 during the show.
These new quarter bins are capable of holding 60-80 pounds of citrus, can be easily assembled, and can stand alone or be used to create a waterfall display off standard produce tables, according to a press release. The inner structure is a blank corrugate bin which is then covered with a high-graphic corrugate sleeve.
“Sunkist is now able to ship customized bins for unique retail promotions extremely quickly, creating a huge marketing advantage,” added DeWolf.
The new materials help showcase specialty varieties such as Gold Nugget variety mandarins, which can also be sampled at the booth along with Sunkist’s in-season specialty varieties including Cara Cara Navel oranges, Minneola tangelos, Ojai Pixie tangerines, Meyer Lemons, and its Lil Snappers® brand.
Chef Jill Davie will be on hand serving Sunkist® Orange and Tomato Gazpacho with Sautéed Lemon Shrimp and Sunkist® Flatiron Steak with Citrus Spiked Butter Beans incorporating Sunkist oranges, limes, and lemons.
And last but not least, the cooperative will feature digital and POS materials featuring Sunkist’s growers as part of its Sunkist Family Stories program. This multimedia storytelling campaign shares the history and continual innovation of the family farmers that comprise the Sunkist cooperative.
“Consumers today are looking for a more meaningful connection with the food they purchase and feed their families,” said Joan Wickham, Advertising and Public Relations Manger. “The Sunkist Family Stories campaign allows our growers to share their rich history, values, and pioneering growing practices that have made Sunkist the leading name in citrus – building a deeper consumer connection with our brand.”
If you’re attending the CPMA Trade Show and Convention, check out Sunkist at booth #1005 to find out more information about these new POS materials.