Sunkist Growers Partnering With Sesame Street For New Marketing Promotion
SHERMAN OAKS, CA – Sunkist Growers is working with the Produce Marketing Association (PMA) and Sesame Workshop’s ‘eat brighter!’ initiative.
The program will use the influence of Sesame Street brand and characters to promote fruit and vegetable consumption among children aged 2 to 5 and their parents and caregivers.
“Sesame Street is a brand parents trust and kids love, and we’re excited to be leveraging the power of the beloved characters to encourage families to eat more fresh citrus,” said Sunkist Advertising & PR Manager Joan Wickham. “Full of antioxidants and essential nutrients, citrus is part of the super food family – making it a sweet treat that kids love and parents can feel good about.”
The ‘eat brighter!’ program plans to raise awareness of the importance of healthy eating. Sunkist, a founding member of PMA, is developing themed packaging, advertising, social media content and customizable programs for retailers for the citrus cooperative’s 2014-15 season, according to a press release.
“Childhood obesity is a critical issue for our country and fighting this epidemic requires strong partnerships with creativity and vision,” said Sunkist Vice President of Sales & Marketing Kevin Fiori. “We are proud to be a supporting partner to PMA and Sesame Workshop in the ‘eat brighter!’ movement to help kids and families across North America eat more fruits and vegetables.”
This collaboration was created by the Partnership for a Healthier America and works with the private sector and PHA Honorary Chair First Lady Michelle Obama.
