Sunkist to Highlight Seasonal Citrus at United Fresh 2013
Sherman Oaks, CA
By Eric Anderson
5.8.13
Sunkist Growers is preparing for United Fresh 2013 where it will showcase its seasonal citrus: lemons, grapefruit, and Valencia oranges.
“Eating Sunkist® citrus is a refreshing way to stay healthy and energized during the warm summer months,” said Sunkist Advertising and Public Relations Manager Joan Wickham. “We’re pleased to be featuring our summer varieties at United Fresh this year, showing our trading partners and consumers Sunkist’s fresh take on lemons, grapefruit and Valencia oranges.”
Sunkist is able to offer its many lemon offerings year-round. At United Fresh, Sunkist will highlight its lemons including: conventional, organic, Meyer, baby, seedless, and its pink variegated Zebra™ variety.
The company is also introducing modern uses for grapefruit with the “Not Your Mother’s Grapefruit” campaign intended to popularize the fruit among younger consumers. New packaging touting the nutrition and weight loss benefits of grapefruit will be displayed at the show.
Sunkist Valencia oranges are being highlighted at the show as well. Currently in peak season and known for their perfect balance of sweet and tart flavors, Valencia oranges are a refreshing summer snack, recipe addition, and juicing variety. Valencia oranges are also rich in nutrients – providing fiber and folate as well as over 100 percent of daily vitamin C requirements.
We’re looking forward to seeing this grower at United Fresh 2013!
Sunkist
