Sunlight International President Nick Dulcich Talks Grape Season to Date
MCFARLAND, CA – As the holidays fast approach and consumers begin readying their seasonal menus, Sunlight International is projecting a strong supply in quality and volume of grapes to carry through December.
As Nick Dulcich, President of Sunlight International, recently told me, the company is halfway through its harvesting season in Kern County, California, with a steady ongoing supply of green, red, and black premium grape varieties.
“This season has been exceptional in terms of quality and quantity,” Nick says. “The weather has been very pleasant so far, and beneficial for the crops. This forecast is expected to remain the same for the next several weeks.”
The company’s excellent quality is further bolstered by normal harvesting conditions and on-time schedules. Nick says that this year’s market is currently steady with very good demand, aided in part by the excellent quality of the crop.
“The combined export and domestic demand is very good, and comparable to previous years. The dollar is fairly strong, but the demand for high-quality fruit remains steady,” Nick continues.
Nick states that Sunlight International was the first grape grower to package its products in the Grab-n-Go bag, which further entices consumers and prompts spontaneous purchases with its colorful branding.
To further bolster these grape-focused rings at the register, Sunlight International is offering retailers seasonal POS displays for a variety of programs. These displays complement the company’s full-color graphic Grab-n-Go bags, with the following offerings driving sales in the category:
- Pretty Lady
- Pretty Lady Emerald
- Harvest Hobgoblin
- Incredible Grape Pumpkin Patch
- Pretty Lady for the Holidays
“The Grab-n-Go bags and POS displays, paired with full-color display bins to match, create a unique array of eye-catching graphics and also highlight selling points that help to drive category growth,” Nick finishes.
As the season continues and grapes continue to enrich the offerings of consumer’s holiday culinary feats, AndNowUKnow will have the latest on product offerings and announcements.