Sunripe Certified Brands Appoints Paul Hoker New Chief Financial Officer

Sunripe Certified Brands Appoints Paul Hoker New Chief Financial Officer



PALMETTO, FL – Adding what the company is calling “vast experience” in the tomato industry to its leadership team, Sunripe Certified Brands has announced the hiring of Paul Hoker as the company’s new CFO.

John Esformes, Chief Executive Officer, Sunripe Certified Brands“We’re thrilled to have found Paul, who personally embodies the values of Sunripe Certified Brands,” said Jon Esformes, CEO. “This position has been vacant for the last few years because we’ve been waiting for someone like Paul to join arms with us in continuing to live out the mission of our company.”

In a press release, the company noted that Hoker has a longstanding passion for fresh produce. After earning his CPA and Master’s Degree in Accounting Information Systems and working for a large accounting firm, Hoker found his way into the industry with Lipman Produce, where he served as the company’s Controller. Hoker brings more than 12 years of experience to his latest role, with an understanding of financial planning and reporting, acquisition strategy, financial modeling, forecasting, budgeting, and leadership.

Paul Hoker, Chief Financial Officer, Sunripe Certified Brands“I first met Jon and Billy along with farming savant Miguel in Costa Rica at our mutual friend’s wedding. Seeing the guileless, fun interaction amongst their leadership left a lasting impression on me,” said Paul, on the occasion of his appointment. “Their team clearly understands what it means to not only have fun and treat one another like family, but also to deliver on the highest standard of quality—they put their money where their mouth is.”

Sunripe Tomato Fields

The company also noted Hoker’s curiosity, his go-getter attitude, active learning style, and commitment to the industry, which he demonstrated in his previous position by getting into the fields and learning the business beyond the books.

“After seeing more closely Sunripe Certified Brand’s intense commitment to people and product, I realize this enormous opportunity I have to use my talents to contribute to this team,” added Hoker.

Congratulations, Paul! We at AndNowUKnow wish you and Sunripe the best in all your endeavors.

Sunripe Certified Brands



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Sunripe Certified Brands

We believe that our passion for agriculture and people shines through in the products that we grow and share with...