Tasteful Selections® Announces Launch of Sustainable Fiber Trays; Rachel Atkinson-Leach Comments



Tasteful Selections® Announces Launch of Sustainable Fiber Trays; Rachel Atkinson-Leach Comments


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ARVIN, CA - Sustainability remains at the forefront of our industry’s minds, and RPE is continuing to meet that demand. The company’s specialty potato brand Tasteful Selections® revealed its latest innovation, a new sustainable fiber tray for its Organic Sea Salt & Herb bite-size potatoes. Later this year, the complete range of micro-trays will incorporate this eco-friendly fiber tray.

Rachel Atkinson-Leach, Vice President of Brand and Category Excellence, RPE“Our packaging solution serves as a remarkable alternative to the current micro tray made from plastic. It is not only compostable and recyclable but also oven-safe and microwaveable, ensuring optimal convenience for consumers,” said Rachel Atkinson-Leach, Vice President of Brand and Category Excellence. “The inclusion of a removable liner enhances the structure of the packaging while making cleanup a breeze. To further emphasize our commitment to eco-friendliness, the fiber used in the packaging is recyclable alongside paper once the film is effortlessly peeled off using the eco-peel tab. It is a truly recyclable, biodegradable, and compostable material,” states Atkinson-Leach.

Anchored by its sustainability pillars—Resource Conservation, Green-e® Certification, Sustainable Packaging, Organic Farming, and Clean Energy—Tasteful Selections maintains its commitment to environmentally responsible practices, ensuring a greener future for all.

As noted in the release, the tray itself is composed of a blend of bagasse fiber and bamboo fiber, both of which are PFAS-free, guaranteeing the absence of harmful substances. By adopting this sustainable packaging solution, the company contributes to a substantial reduction of 209 tons of plastic waste per year.

Tasteful Selections® has rolled out a new sustainable fiber tray for its Organic Sea Salt & Herb bite-size potatoes

RPE has undergone rigorous verification of its electricity utilization practices by Green-e. The Green-e certification is recognized as the industry’s gold standard for certifying power and renewable energy certificate programs, noted the release. In recognition of its efforts to promote and advance the adoption of clean, renewable energy, RPE was honored with the prestigious 2022 Green Power Leadership Award. This accolade further solidifies RPE’s position as a leader in sustainable practices and underscores its commitment to creating a greener future.

Keep an eye out for more updates from ANUK.

RPE



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