T&G Global Reimagines Snacking with JAZZ™ Apple Campaign
NEW ZEALAND - Biting into a crisp, crunchy apple is like no other feeling in the world. The snap and juiciness creates the perfect combination that delivers a satisfaction that is unique to apples themselves. T&G Global’s JAZZ™ apples are promising to deliver this crunchy goodness all of the time. To prove it, the company is launching its new Bring On the Snack campaign that entices consumers to try out the special variety for themselves. The JAZZ variety touts not only its signature crunch, but a portable size that makes it the optimal for snacking.
“Snacking is here to stay, and it’s a habit JAZZ apples want to be part of by providing a healthy option,” said Cecilia Flores Paez, T&G’s Head of Marketing for North America. “Known for their distinct taste, JAZZ apples are lightly sweet and tangy with a crisp bite. Ideally sized for a snack, and deliciously good for you, JAZZ delivers a satisfying lift every time.”
To promote the apple variety even further, T&G is pulling out all of the stops by recruiting food influencer, Chef Joel Gamoran, to spread the word about JAZZ’s versatility.
As a TODAY Show regular and author of his own cookbook, Chef Gamoran’s expertise and endorsement is sure to draw consumer attention in the produce aisle.
“JAZZ Apples are not only incredibly delicious, but they are also the perfect size for snacking. There are no leftovers and they keep incredibly well in the fridge, so there is less spoilage,” said Chef Gamoran. “If there was a waste-free apple, JAZZ would be it!”
As part of the campaign, Chef Gamoran will host a culinary competition called the JAZZ Snackdown, according to a press release. The challenge will feature chefs going head-to-head to create tasty, unique snacks that utilize JAZZ apples. The competition will be featured on Instagram starting August 13 and will be posted in weekly installments through September 7. Those watching are encouraged to participate by voting for their favorite recipes, and by doing so will be entered to win a JAZZ Snack Pack filled with the delicious apples and other goodies.
While JAZZ Snackdown serves as la piece de resistance for the Bring On the Snack campaign, it will also feature a variety of digital advertising tools and social media interaction. T&G will be uploading YouTube videos, as well as setting up a dedicated microsite that has recipes and snack ideas that focus on the fruit. All of which will help drive consumers to the JAZZ point of sale.
With such a diverse range of opportunities for this apple variety, and a high-quality supply, JAZZ apples offer a premium experience that retailers and consumers will love. If JAZZ apples are music to your ears, make sure to stock up and add an extra splash to your produce aisle.