Todd Greiner Farms' President Comments on New Asparagus Packaging
HART, MI - As trends continue towards convenience, Todd Greiner Farms Packing LLC has revealed a new packaging design in advance of the mid-May season launch. The new 12 oz “microwave in the bag” packaging appeals as an impulse buy for consumers looking for quick and easy meal ideas from the produce department.
“We believe the new packaging optimizes freshness, taste, and convenience, and will be a strong selling point for our retail partners,” said Todd Greiner, CEO/President, according to a press release. “Today’s busy consumer loves fresh healthy food, and now it will only take two minutes in a microwave for consumers to enjoy our ‘farm-fresh’ asparagus.”
Todd Greiner Farms’ new asparagus packaging allows retailers to capitalize on broader consumer demand for meals and snacks that are convenient, fresh, and healthy.
According to research prepared for Michigan Asparagus:
- 29% of shoppers surveyed stated they are purchasing more asparagus compared to last year.
- Consumer consumption of asparagus now exceeds 1.5 pounds per consumer, per year.
National retailers substantiated these data trends in a separate survey, showing growth in both asparagus sales and profit during the past three years. Moreover, the move towards “value added” products such as microwaveable packaging not only increases returns to the grower, but adds dollars in category sales for retail partners.
Greiner added, “Innovation is critical to the success of not only our operation, but the growth of the category and consumer consumption. We understand that our responsibility is to help the retailers bring value-added solutions that can address the needs of everyone.”
The Michigan asparagus season typically runs from early-May to late-June, and promotable volumes are expected for Memorial Day, so the company advises customers to set ads now. In addition to its locally grown, domestic pedigree, Michigan asparagus is also known for being “hand snapped” versus ground cut. The end result of this harvest technique is an all green, all edible spear with more shelf appeal and more total yield per spear.
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