Twin River Berries Rebrands to Create a Better Retail Experience
PORTLAND, OR - A fresh new look is all it takes to brighten up a product portfolio, as Twin River Berries has already found out. The produce marketing company recently launched its new branding in March, which extends across its entire berry line.
“We represent growers of all sizes all around the world, and we were craving that frontline connection to our journey and values. We rebranded to visually bridge the gap between premium growers and premium outlets,” said Ben Escoe, Managing Partner.
The comprehensive rebrand includes premium labels, boxes, and marketing materials, which create easy, consistent promotional opportunities for retailers, the company noted in a press release.
Seeking out transparency in the marketplace, Twin River’s new branding is simple and straightforward. The window on each label showcases a connection to the beautiful fruit that Twin River represents.
“Berries are a happy everyday item, and we wanted to highlight that sense of delight through a playful palette and modern design. Our new look and feel cuts through the noise and focuses on the fruit. This simplicity opens opportunities to easily cross-promote with beverage or grocery items, which is one of the many ways we can add value to our retailer partners,” remarked Amelia Beckel, Marketing and Compliance Coordinator.
Across the board, the Twin River team is thrilled about the launch of its rebrand, with each company member working to continue to support farms across the globe.
“We have experienced fantastic growth and feel very fortunate to have year-round, premium supply,” said Melyssa Sharp, Sales Manager. “We are grateful to work with some of the best retailers and growers in the business.”
As Twin River continues its mission to provide fresh produce for all, its fresh packaging will hit retail stores over the next few months.
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