Vanguard International Launches New Campaign
ISSAQUAH, WA - The Vanguard International Group, a fresh fruit and veg marketer, announced the launch of two marketing revamp campaigns for both Vanguard International and Vanguard Direct. Developed by If Communications, a Vancouver-based ad agency, the campaign is expected to further position Vanguard International as an innovative industry leader in produce worldwide, and Vanguard Direct as an innovator in the North American market for grapes.
“The campaign will aid us in continuing to promote our produce, specifically our grapes and apples, and service our key Asian markets, while ensuring our audience in these markets knows that Vanguard International connects the worlds’ best in produce”, shared Craig Stauffer, CEO of Vanguard International.
The new brand direction is anchored by Vanguard “V,” which represents a wide-ranging set of promises that are centered around the quality, availability, and reliability of the produce, according to a press release. This is all part of Vanguard’s ongoing commitment to customers. Vanguard Direct's primary focus for 2019 is distributing Vanguard Peru’s multiple grape varieties, which are grown using horticultural practices from years of expertise, and delivering freshness from their fields in Peru to shelves in North America. The new brand direction for Vanguard Direct focuses on how ownership of a globally-known grower of produce differentiates them in the market.
“Our goal in developing the creative materials was to continue, and expand on, our trade campaign that builds on the now-established brand identity and digs deeper into the key product benefits, quality, condition, and taste, to Vanguard’s audience,” shared Tim Kelly, Creative Director at If Communications.
The launch of the campaign comes at the start of a busy Fall produce season. Heading into 2020, there is expected to be even more growth and expansion for Vanguard International. Keep reading AndNowUKnow to follow along with industry campaigns like that of Vanguard International Group.