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Texas International Produce Association (TIPA) Announces Viva Fresh Expo Cancellation

Texas International Produce Association (TIPA) Announces Viva Fresh Expo Cancellation

MISSION, TX - As more updates are released concerning the Coronavirus Disease (COVID-19), the industry is taking action and implementing every preventative measure possible. The Texas International Produce Association (TIPA) is the latest organization to put the industry’s wellbeing top of mind, announcing the cancellation of the 2020 Viva Fresh Expo.

Dante Galeazzi, President and CEO, Texas International Produce Association (TIPA)“We continued to weigh options for postponement, but in light of the rapid escalation of COVID-19 and the dangers to public health, we could not in good conscience continue," stated Dante Galeazzi, President and CEO of TIPA. “This combined with the fact that the Center of Disease Control has recently stated that the evolving coronavirus outbreak could persist in the United States for several more months contributed to this decision. The bottom line is that we will not put our exhibitors and attendees at risk.”

According to the association’s announcement, TIPA is making plans to resume activities next year for the 2021 Viva Fresh Expo, scheduled for March 23-28, 2021, at the Gaylord Texan Resort & Convention Center in Grapevine, Texas.

Sponsors, exhibitors, and paid attendees have the option to receive full credit that can be applied to the 2021 Viva Fresh Expo. If members would like a refund, TIPA is asking to provide between 80-100 percent (less Paypal fees for payments made by card) by April 15, 2020.

“Because a considerable amount of costs have already been incurred to develop the 2020 Viva Fresh Expo and much of the promotion had taken place, we’re asking for this support on a situational basis,” remarked Galeazzi.

Galeazzi also noted, “This will go a long way in ensuring our ability to continue to deliver the exceptional trade show experience that the Viva Fresh Expo has become known for. We sent out a communication to all of the exhibitors, sponsors, and attendees, and we have received overwhelming support. It is heartening for us to witness firsthand how the produce industry stands together during these difficult times. We’re looking forward to the 2021 Viva Fresh Expo, which will be held for the first time in the Dallas area.”

AndNowUKnow will keep the industry up to date with the latest.

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Texas International Produce Association

The Texas International Produce Association (TIPA) was created in 1942 by a group of industry leaders who shared a vision...