Wakefern Food Corp. Names Huge Brooklyn as its Digital Agency of Record
BROOKLYN, NY - Our industry puts a lot of weight behind the word “branding,” and for good reason. A brand’s market presence can make or break companies, and Wakefern Food Corp. is covering all of its bases. Tapping Huge Brooklyn as its Digital Brand Agency of Record, the retail player aims to re-imagine its end-to-end digital experience, inclusive of web, mobile, social, and in-store digital platforms. Having won the account after a competitive review process, Huge has been engaged to define a consumer-centric innovation roadmap to power new concepts.
“We have a simple mission—meet our customers where they are by providing all the ways in which they want to shop and connect with ShopRite as a brand through our digital platforms, whether in-store or out of store. Our partnership with Huge is one more way we're improving the entire shopping experience by making it more intuitive and fun. We look forward to how this comes to life in the coming months ahead,” said Laura Kind, Wakefern’s Vice President of Brand Strategy.
Wakefern is made up of nearly 50 member families who independently own and operate 362 supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, and Fairway Market banners. With such an expansive footprint, it is paramount that the company remains cognizant of the way its brands communicate with consumers.
According to a press release, the first project spearheaded by Huge Brooklyn is slated to kick off in quarter four of 2021.
“We are proud to partner with Wakefern on their journey to deliver a highly personal and immersive digital commerce experience,” Matt Weiss, President of Huge Brooklyn, said. “Since 1946, Wakefern has served the needs of everyday consumers by delivering the groceries and essentials that families need at competitive and affordable prices. Today, more than ever, this is a noble and important mission to nurture and sustain healthy communities. We welcome them to our home and neighborhood.”
As this landmark partnership shapes the future of Wakefern, keep reading the latest reports from ANUK.