West Pak Avocado Kicks Off California Season With Record Volume; Doug Meyer Shares
MURRIETA, CA - The stars have aligned to bring forth a record-breaking avocado season in ANUK’s home state of California. For West Pak Avocado, the season kicked off in February and has already been a resounding success.
“Between a later big game this year and the week-long hiccup in supply from Mexico, California fruit saw a record 10.2 percent market share in February,” said Senior Vice President of Sales and Marketing Doug Meyer. “At this point, over 10 percent of the California fruit for the season has been harvested, which is typically only a few percent by the end of February.”
In its early preseason forecasts, the California Avocado Commission projected a 15 percent increase in volume over 2021 with a 306-million-lb crop in 2022, with the Hass variety making up the majority of the harvest. According to a press release, most of the California avocado season volume is expected to occur from mid-April through mid-July.
“We are hoping for good rainfall totals in March to help the fruit size-up for growers,” added Meyer. “We want a good distribution of sizing by mid to late April, which is when we typically see the first major uptick in harvest volume of locally grown avocados in preparation for Cinco de Mayo.”
The volume of California avocados for 2021 reportedly weighs in at 251,593,334 lbs according to the Hass Avocado Board, which is just under nine percent of the almost 3 billion lbs total incoming volume of avocados arriving in the United States market from all suppliers. Nearly 3,000 growers opt for California’s fertile soil, sunny weather, and cool coastal breezes.
“For our retail customers, West Pak offers the California Gold brand of bagged avocados. This eye-catching bag is filled with either conventional or organic California fruit and features the American Heart Association’s Health-Check mark, proving that our avocados meet the organization’s criteria for heart-healthy food,” added Meyer. “We were the first avocado supplier to produce a dedicated bagged avocado offering specifically for the California season, and California Gold has remained a top seller ever since.”
Get in on all of the benefits California avocados bring as the season continues to get underway.
