WOODRIDGE, IL and PHOENIX, AZ - One of Arizona’s preeminent produce distribution companies, WIllie Itule Produce has selected Produce Pro Software for ERP.

“Over the almost 40 years Willie Itule Produce has served Arizona, we’ve had to change to grow and maintain the high standard of excellence,” said Billy Itule, Management at Willie Itule Produce. "When it comes to technology, transitions are always challenging, and the Produce Pro team did everything they could to ensure our success from day one and beyond. We feel confident we chose the industry leader for ERP in partnering with Produce Pro Software.”

After four decades of quality produce, people, and service, the two companies noted in a press release, Willie Itule Produce’s partnership with Produce Pro Software is paving the way for more years of growth.

“We realized that to continue to scale our business we needed a serious infrastructure upgrade,” said Itule. “As a member of Produce Alliance, we heard many Produce Pro success stories from other colleagues, and their experience with the technology and systems strongly influenced our decision to adopt this platform,” said Itule. “After thorough research and assessment, we felt confident that this was the ERP tool needed to grow our business and be as efficient as possible.”

In a press release, the two companies noted that Willie Itule Produce has set a high standard of excellence for Arizona produce distributors since the family business opened in 1979. For nearly four decades, the Itule family’s steadfast commitment to quality has been the hallmark of the business. That business has grown steadily as a result, and now, to meet the changing needs of its customers, Willie Itule Produce is looking to affirm its commitment to quality and employ technology solutions in order to scale at the rate of change in the produce industry.

“I'm always amazed at how their team is so engaged and eager to learn about all facets of the system,” said Marc Hatfield, National Sales Manager at Produce Pro Software. “Willie Itule is a very well-run organization. Their implementation showed that, because from the top-down everyone was bought into the process.”

Willie Itule Produce has been running the Produce Pro Software system for eight months, taking advantage of functionality that allows the company to view live inventory statistics and, subsequently, report on that data. As a result, the company is able to uncover areas of opportunity in the business, refine efficiency to improve client experience, and capitalize on performance because of the Produce Pro Software platform.

“Perhaps the most difficult part of transitioning to a new ERP is the cultural change it represented for our team, which came with some reservation,” Itule observed. “However, the training provided by Produce Pro, as well as the on-going support, relieved those concerns. Produce Pro listened well and took our questions seriously as we ramped up to deployment, which made going live significantly easier for everyone at every level.”

Itule continued: “Inventory has been a game-changer for us…Having such extensive access to data has highlighted areas of opportunity in our business to increase productivity and has helped us identify ways we can grow to meet our clients’ evolving needs.”

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