Wish Farms Concludes "Pick-A-Berry, Pick-A-Cause" Campaign for 100th Anniversary; Amber Maloney Comments
PLANT CITY, FL - Engaging consumers and giving back to the community? Now those are some activities we at ANUK can get behind. Wish Farms did both at the same time with its latest campaign. The berry grower celebrated its 100th anniversary with Pick-A-Berry, Pick-A-Cause which distributed $10,000 between three different organizations. The organizations align with the Wish Farms Family Foundation’s three pillars of giving: food insecurity, youth education, and community.
“The engagement completely surpassed our expectations,” said Director of Marketing Amber Maloney. “The genesis for the campaign was a celebration for our 100-year milestone and sharing our passion for giving back with our audience. In casting this wide net, we were able to bring awareness to great causes and spread the ‘feel good’ message that reflects our values.”
Consumers entered to win five cash prizes totaling $2,000, picking their favorite cause upon entry. Donations to the three organizations were based on the percentage of votes by entries, a press release noted. After the six-week campaign, which ended on October 3, there were over 644,000 ad impressions and 200,000 entries. In the end, Florida FFA Foundation received $2,100; American Heart Association received $2,400; and Meals on Wheels of Tampa received $5,500.
In addition to this campaign, Wish Farms will host PixieRock®, its official 100-year milestone party on Saturday, November 12. Artists ZZ Top, Bishop Briggs, Saint Motel, and Blanco Brown will perform live, and all proceeds raised from ticket sales and sponsorships benefit Shriners Children’s, Feeding Tampa Bay, and the Wish Farms Family Foundation.
We applaud Wish Farms for the important work it is doing to give back to its community. For more news like this, stick around.