Wish Farms Unveils Generations of Sweetness; Breaks Ground on Headquarters
PLANT CITY, FL - Wish Farms is constantly evolving both its program and its vision as it increases its presence in the fresh berry marketplace. With this in mind, the company recently debuted a new tagline, Generations of Sweetness.
“These three words perfectly meld our company’s tradition of family and mission to provide the best tasting berries,” Amber Maloney, Director of Marketing, stated. “Additionally, it resonates with consumers as parents and grandparents share the love of berries with their children and grandchildren.”
The new tagline will also provide a nice marketing tool and can be utilized in a variety of ways, as the company notes, that last word can be swapped out for almost anything to be highlighted, including flavor, quality, family, community, giving, etc.
“Along with my sister Elizabeth and our spouses, James Peterson and Stephen Cramer, we are proud to work for our family business and carry on its rich legacy,” said Nick Wishnatzki, Marketing Project Manager. “This is an exciting moment for everyone at Wish Farms; we are all looking forward to a bright future.”
Along with the new tagline unveiling, Wish Farms is also breaking ground on its new three-story, 24,000-square-foot office for its expanding operation, according to a press release. Scheduled for completion in January 2020, construction of the 130,000-square-foot warehouse and cooling facility is underway.
Featuring an indoor grove of trees, an adult-sized slide, a treehouse conference room, and employee gym, among many other amenities, the office is due to be occupied by staff in September 2020.
Third-generation owner Gary Wishnatzki started working as a dockhand for his father and uncle in 1974, and always enjoys taking in the enormous growth over the years.
“When my grandfather Harris arrived at Ellis Island from Russia in 1904, he could never have imagined what his American dream would become one-hundred-and-fifteen years later. It brings me great pride to know that my children and their families will continue carrying the torch,” Gary said.
Congratulations to Wish Farms on the evolution of its business and all the excitement yet to come!