Wonderful® Pistachios Launches New In-Shell Seasoned Salt Flavor; Diana Salsa Comments
LOS ANGELES, CA - Pistachio lovers are rejoicing as an alluring new product enters the snacking aisle. Wonderful® Pistachios’ Salt & Pepper, Sweet Chili, Roasted & Salted, Lightly Salted, and No Salt varieties are welcoming another key player to their ranks as the brand introduces its newest In-Shell flavor: Seasoned Salt.
“Consumer demand dictates the need for flavorful varieties when purchasing snacks. With Seasoned Salt, we are excited to spice up the snack aisle and give consumers something new to enjoy during game days,” shared Diana Salsa, Associate Vice President of Marketing for Wonderful Pistachios. “With years of No Shells flavor innovation since our last In-Shell launch, now’s the time to Get Crackin’ with a flavor combo we know you’ll love!”
This is the latest addition to the In-Shell flavor lineup in over a decade. The newest In-Shell offering comes in 14 oz and 40 oz bags, ideal for entertaining during game day watch parties, tailgates, and more. With football season driving shoppers to the snacking and nut aisles, this product provides a lucrative opportunity, especially since one out of three Wonderful Pistachios consumers say they eat them while watching sports.
The launch of Wonderful Pistachios In-Shell Seasoned Salt will be supported through social media, in-store displays, and retail-specific programs to drive trials at the store level, a press release explained.
The company also noted that new Wonderful Pistachios flavors are proven to drive incremental sales and bring new buyers to the snack nut category. Consumer taste tests show the new Seasoned Salt flavor performing higher than current in-market benchmarks on both appeal and purchase intent among nut buyers.
In addition to the company’s flavorful collection of In-Shell pistachios, Wonderful Pistachios also satisfies consumer demand through its award-winning No Shells flavors.
In-Shell Seasoned Salt Pistachios are rolling out at retailers across the United States. Will we see them on your shelves soon?
More product launches are on their way to the pages of ANUK, so stick around.