WP Produce's Desbry® Avocados Now Offered in Two-Count Bags
MIAMI, FL - Consumer behavior has changed since the advent of COVID-19, and industry innovators are turning on a dime to meet these new expectations. WP Produce recently introduced a new protective, two-count bag for its Desbry® Tropical Avocados.
"Since retailers aren’t doing in-store sampling, our bags and bins provide retailers with an alternative—using visual, virtual sampling by showing beautiful slices of cut fruit, plus recipes and tips for use, to catch shoppers’ attention and promote sales," said Chris Gonzalez, Vice President of Sales, WP Produce. ”The two-count bags are convenient for shoppers and give retailers a way to demonstrate how responsive they are to rapidly changing consumer preferences."
According to a press release, these pouches are part of a comprehensive, value-added merchandising program.
The grower is offering retailers signage, recipe tear pads, and striking display bins to educate shoppers and increase sales for this fruit that is already benefitting avocado sales.
"These in-store displays of bagged Desbry Tropical Avocados in bins definitely turn shoppers’ heads and provide retailers a turnkey way to implement a category extension and keep growing profits with avocados," said Karen Nardozza, President and CEO of Moxxy Marketing. "In addition to education on the bins, and a simple, delicious family recipe on the bag for Willy’s Avocado Salad, more tips and recipes are shared on the Desbry Instagram, and through partnership with The Produce Moms, to make sure retailers have consumer support—both in-store and online."
The press release went on to note that Tropical Avocados have been gaining distribution with major retailers, earning attention from food writers and media, and gaining in popularity across a variety of consumers.
Retailers, are you ready to hop on the tropical train?