Zespri Plans to Keep its Winning Streak Alive at this Year's PMA Fresh Summit
ORANGE COUNTY, CA - Keeping the momentum going off the steam of winning PMA Fresh Summit’s “Best of Show” last year, Zespri is once again bringing the heat to the major produce industry convention. In Orlando at booth number 1000, attendees can sip a kiwirita while discussing retail opportunities, hop on the returning fan-favorite blender bike to blend their own smoothie, and even play life-size games of Jenga or Connect Four to win prizes associated with Zespri’s growth in the market.
“This is our third year exhibiting at PMA,” explains Sarah Deaton, Marketing Manager for North America. “We want to keep the excitement and momentum going with our fun booth atmosphere and winning spirit captured during last year’s 5K race when Zespri received the Best Team Spirit award and our Best of Show exhibitor award. It represents us as a brand and ties into the consumer campaign by bringing the Zespri brand to life and driving traffic at retail. We are driving retailers to our booth and building customized programs exclusively for their business.”
Zespri is also co-sponsoring the Welcoming Reception and 5K run. Race participants can stop by the Zespri booth to sample SunGold Kiwifruit and get a boost of potassium on par with a banana.
Fun and games aside, both Zespri’s regional market development managers and international staff will also be in tow, showcasing Zespri’s SunGold Kiwifruit, its 1 lb clam packs, as well as its green and organic varieties. And with its strong product packaging, the company continues to reinforce its branding through clean, simple imagery and messaging that highlights freshness and taste consistently throughout its sizing options.
“Our 1 lb clam pack has proven to be a leader in sales,” explains Deaton. “Busy moms are looking for a convenient pack size and the 1 lb pack is ideal.” According to a press release, Golden Kiwifruit dollar sales trend outpaced total fruit by +116 points in the last 52-weeks ending 8/12/2018 overall.
Join in on the fun with Zespri at booth #1000!