4th of July Update
Bo Herndon, Owner, Herndon Farms
We are packing onions, we are packing corn. We kind of got hit by the weather, so we are trying to watch the weather to stay ahead of it. If it does get wet we have to take bull dozers and get it out. The onions will probably go to the middle of August this year and we will be done with the corn by about the 20th of July. Its is good right now. We have plenty of corn and onions are good.
Bob Mast, Vice President of Marketing and Food Safety, CMI
What we are expecting is for the Chelans to get started up next week. There are good promotable volumes available for the 4th of July. We are hoping to hit some 4th of July ads this season. We have mini cherry bins that work really well by the registers for impulse sales for the retailers. Once you step on the accelerator for 4th of July ads, you have to keep that pedal to the floor for five to six weeks on red cherries. There will be lots of promotable varieties. There will be about 12 million cartons to ship as an industry in the month of July. If retailers get the large displays out there for consumers, they'll see the consumers come back and repurchase the fruit because it is going to be good quality.
Jeremy Giovannetti, Manager, TimCo World Wide
We are harvesting seedless watermelons and mini seedless watermelons. Supply looks good, right now it is pretty strong. I think for both the East and West, seedless may be a little tight for the 4th of July. In the West we have had some mild temperatures, some high temperatures. In the East it has been a major story. We had a tropical storm last week that sat over the top of Trenton. Before that we had a pretty major situation where we had that big hail storm that moved through the Tifton, Georgia area. Its caused a lot of ups and downs and significantly affected overall yields.
We are packing onions, we are packing corn. We kind of got hit by the weather, so we are trying to watch the weather to stay ahead of it. If it does get wet we have to take bull dozers and get it out. The onions will probably go to the middle of August this year and we will be done with the corn by about the 20th of July. Its is good right now. We have plenty of corn and onions are good.
Bob Mast, Vice President of Marketing and Food Safety, CMI
What we are expecting is for the Chelans to get started up next week. There are good promotable volumes available for the 4th of July. We are hoping to hit some 4th of July ads this season. We have mini cherry bins that work really well by the registers for impulse sales for the retailers. Once you step on the accelerator for 4th of July ads, you have to keep that pedal to the floor for five to six weeks on red cherries. There will be lots of promotable varieties. There will be about 12 million cartons to ship as an industry in the month of July. If retailers get the large displays out there for consumers, they'll see the consumers come back and repurchase the fruit because it is going to be good quality.
Jeremy Giovannetti, Manager, TimCo World Wide
We are harvesting seedless watermelons and mini seedless watermelons. Supply looks good, right now it is pretty strong. I think for both the East and West, seedless may be a little tight for the 4th of July. In the West we have had some mild temperatures, some high temperatures. In the East it has been a major story. We had a tropical storm last week that sat over the top of Trenton. Before that we had a pretty major situation where we had that big hail storm that moved through the Tifton, Georgia area. Its caused a lot of ups and downs and significantly affected overall yields.
