Litehouse Promotes Dorrie Francis to Vice President of Technical Services, Introduces New Product and Design in Canada
SANDPOINT, ID – Litehouse has announced plans to bolster its brand in Canada and build its North American leadership team.
The company promoted Dorrie Francis to the role of Vice President of Technical Services last week. In her new role, Francis will oversee food safety, product quality, regulatory compliance, and research and development (R & D) teams at Litehouse.
“Litehouse’s growth is a direct reflection on the company’s dedication to product innovation, powered by our investment in state-of-the-art facilities,” said Francis, in a press release. “I am proud to lead a team dedicated to quality excellence and partner with a company that values the importance of technical and product innovation.”
Francis, who has been with Litehouse since 2013, will join the company’s Executive Leadership Team and report directly to President and CEO Jim Frank. Francis brings more than 17 years of food industry experience to her new role, with responsibilities encompassing areas of R&D, regulatory, and food safety management. Under her leadership, Litehouse earned the Safe Quality Food (SQF) Level 3 certification for the Simply Artisan Reserve's manufacturing plant, the industry’s highest and most rigorous safety achievement.
“As a leader in our industry, we are committed to continuously investing in resources that elevate our quality standards and exceed our customers’ expectations,” said Frank. “The standards and quality of our products are our top priority and we recognize the need to have these services represented at the top level of our company. In addition, we are fortunate to have Dorrie’s expertise and leadership to guide our fast-growing brand as we continue to provide best in class innovation and lead the industry by producing products that meet the needs of ever-changing consumer trends.”
Additionally, Litehouse announced plans, this week, to brighten up the company’s refrigerated produce shelves—with a refreshed packaging design for 41 SKUs across its core line of dressings and dips in Canada.
“The employee owners of Litehouse take great pride in our products and the new design highlights great taste, real ingredients, nutrition claims, and product versatility, which we know are all important to consumers,” added Frank, in a separate press release. “We updated our branding with the consumer in mind and invested in research to ensure our look would appeal to brand loyalists and new customers alike.”
Litehouse first unveiled its newly rebranded identity last year and is now introducing the look to the Canadian market. According to that press release, the new rebrand features easy-to-read flavor names in a big, bold, contemporary font, and vibrant color bands for quick and easy flavor identification, the new design makes selecting Litehouse products easier than ever. A modernized Litehouse logo prominently features the iconic Lighthouse design and a more impactful brand name for improved on-shelf visibility, but the company’s beloved, recyclable glass jars and bottles remain unchanged to help consumers recognize their favorite dressing. New packaging also clearly conveys product highlights, including the fact that Litehouse products are gluten-free and contain no artificial preservatives, colors, or flavors.
Each dressing and dip label features its own Tasty Tip to showcase product versatility and serving suggestions. And for additional inspiration, consumers can visit the Litehouse website to explore the more than 635 recipes available online.
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