Aldi Doubles the Size of Its Deliveroo Trial With 11 New Stores
UNITED KINGDOM - As the retail space across metros around the globe continues to tighten and vye for the formula that will gain and keep consumers, experimentation and innovation are a must. And it seems like one test is going particularly well for Aldi in the U.K., a market that many in North America monitor for approaching moves. The grocer is upping the stakes in its trial with Deliveroo, more than doubling the size of the partnership with 11 new stores.
“Even as many lockdown restrictions are lifted, we’re aware that there are still many people who are shielding and would like to shop at Aldi but can’t,” Richard Thornton, Communications Director at Aldi UK, said. “In extending this trial further, we are making it even easier for thousands more people in different parts of the country to get hold of great quality food at Aldi’s unbeatable prices.”
The extension includes five more locations in London, as well as first-time launches in both Greater Manchester and Cambridge.
“We are pleased that Aldi is extending its current trial with Deliveroo into 11 new stores. At Deliveroo, we want to play our role in making sure households have access to everything they need and want during COVID-19. This expansion is fantastic news for our customers, who can now enjoy an even wider choice of great quality food in as little as 30 minutes," said Ajay Lakhwani, Vice President of New Business for Deliveroo.
This latest move means customers living near 20 stores in England will now be able to choose from around 200 essential Aldi groceries online, according to a press release.
Eight stores in Nottinghamshire introduced the Deliveroo service to Aldi shoppers in May, with Camden launching in June. A detailed list of stores can be found here.
Aldi said it will continue to monitor the partnership closely in each location before making any further decisions. If successful, the retailer said Deliveroo’s service could be rolled out across more stores in other towns and cities across the U.K. before the end of the year.
As to whether this is an indicator of ongoing tests and trials we might further see in markets across the Atlantic, AndNowUKnow will surely keep an eye out for our readership.