CALEXICO, CA - By spotlighting premium asparagus and green onions at the upcoming Southern Innovations, ALTAR PRODUCE ensures the core of its portfolio takes center stage. These products represent ALTAR PRODUCE’s go-to-market strategy, which highlights the consistency, freshness, and availability the company has become known for in the marketplace.

“Our focus this year is not only on reinforcing the quality of our products but also on sustainability and innovation in packaging,” Rodrigo Torres, Director of Sales, shared with me. “We are actively working to reduce our environmental footprint by introducing eco-friendly, recyclable packaging solutions that maintain product integrity while supporting retailer and consumer demand for greener options.”

In addition, the company will highlight:

• Consistency: ALTAR PRODUCE delivers quality products 52 weeks of the year.
• Sustainability: We are investing in packaging and agricultural practices that support a greener future.
• Partnership: We are not just suppliers, but partners to retailers, working closely with them to meet changing consumer preferences and market demands.

ALTAR PRODUCE’s updated message also centers on “Experience The Freshness”, which reflects the company’s global reach.

“It’s the reliability of our supply chain that ensures customers receive top-quality produce consistently,” Rodrigo added. “Looking ahead, ALTAR PRODUCE is focused on expanding our product availability and strengthening our sustainability initiatives. We want attendees to know that we are committed to being a trusted long-term partner—delivering not just produce, but value, innovation, and reliability in every box.”

Stop by booth #210 to learn more from the team, and stick with ANUK as we continue our coverage up to the event.