FRESNO, CA - If you are not already influenced by the amazing brand development and deeply rooted commitment to excellence that is at the foundation of Trinity Fruit Company, you are in for a treat. Year after year, Trinity’s team of progressive and dedicated minds brings consumers a new way to experience fruit and customers a more differentiated way to showcase it. As the Organic Produce Summit approaches on July 9–10 in Monterey, California, I reached out to Angela Hernandez and Gunner White for a sneak peek at what's in the pipeline and on the stage for this annual event.

“At this year’s Organic Produce Summit, we’re excited to showcase our new 4-pack organic nectarine and peach consumer packs. Designed with both convenience and visual appeal in mind, these packs are perfect for today’s on-the-go shopper,” Angela, Vice President of Marketing, shared with me. “They offer a premium, grab-and-go solution that simplifies the buying experience while still delivering the high-quality fruit we’re known for. The clean presentation, consistent sizing, and eco-conscious design help our organic offerings stand out on shelf—and early feedback has been overwhelmingly positive. This innovation not only supports consumer needs but also helps our retail partners drive incremental sales in the organic category.”

As a company strategically built to adapt as the consumer and supply chain do, these products are supported by a heavily invested vision for organic excellence.

“We are deeply committed to evolving with the growing demand for organic produce, and that begins at the farm level. Our team is continually monitoring consumer trends and retail feedback across all commodities to ensure we’re offering the right organic varieties at the right time,” Gunner, Vice President, expressed. “By staying nimble and strategic, we’re able to expand our organic programs in areas of high growth while also supporting categories that have reached a balanced, sustainable demand. This approach allows us to align our farming practices, pack styles, and supply chain investments with what truly resonates from farm to shelf—ensuring consistency, quality, and responsiveness for our retail partners.”

When I asked Gunner what Trinity’s vision was for the future of organic produce, and how the team sees buyer-supplier partnerships evolving to meet shopper expectations, he elaborated in great detail.

“Our vision for the future of organic produce is rooted in education, innovation, and responsible farming. As younger generations grow up with greater exposure to organic options, we believe that continued consumer education will be key to driving awareness, trust, and long-term growth in the category,” Gunner reveals. “We also see regenerative and organic farming practices playing a central role in the evolution of our industry—supporting both environmental sustainability and the health of future consumers. As this space grows, buyer-supplier partnerships will need to become more collaborative, transparent, and forward-thinking. Together, we can not only meet shopper expectations but also lead them—through storytelling, product innovation, and a shared commitment to doing what’s right for people and the planet.”

Whether it is a vision for the future or one for today, Trinity’s brand story is rooted in authenticity, quality, and partnership. As multigenerational growers, Trinity not only cultivates premium fresh fruit but also stewards the land with a long-term mindset.

“Our vertically integrated approach—from orchard to distribution—allows us to maintain quality, freshness, and consistency, which sets us apart in the marketplace,” Angela detailed. “What truly differentiates us is our commitment to transparency, nimbleness, and building meaningful relationships with both our retail partners and the consumers they serve. We don’t just sell fruit; we deliver a story of trust, care, and connection with every piece of produce. That’s what keeps our brand relevant, differentiated, and sought-after.”

If you can imagine, this story only scratches the surface of Trinity’s passionate story. Find out more by visiting OPS booth #404. We will see you all there!