Avocados from Mexico Preps for Cinco de Mayo with Increased Volume and Campaign
Mexico
By ANUK Staff
4.25.13
In the wake of its strong Spring campaign launch, Avocados from Mexico has increased projected volume estimates for Cinco de Mayo and into early Summer to support growing market demand. Industry data indicates that total avocado consumption in the U.S. reached a record 1.5 billion pounds in 2012 and is expected to further increase in 2013.
The projected volume increase of 12% from Avocados from Mexico for April – June 2013 offers retailers and foodservice operators to continue to actively promote the fruit and drive growth.
“Avocados from Mexico has been fueling strong, steady demand with promotable volumes of quality fruit and powerful marketing initiatives,” said Eduardo Serena, APEAM Marketing Director. “As the category leader, we are committed to providing the market with consistent, reliable volume to grow on.”
The Avocados from Mexico marketing programs are continuing to drive demand and increase purchase frequency through a robust advertising campaign that resumed April 22nd and continues through Cinco de Mayo.
The Spring campaign kicked off with a Breakfast initiative that generated record levels of consumer engagement with online and mobile advertising and over 65,000 sweepstakes entries, the highest number received by the brand to date. Avocados from Mexico is now gearing up for the popular Cinco de Mayo holiday, the second largest consumption day of the year for avocados.
