Bob Borda Promoted to Vice President of Organic Sales for Cal-Organic Farms
BAKERSFIELD, CA - Grimmway Farms is promoting Bob Borda as the company’s newest Vice President of Organic Sales.
“Borda brings years of experience and knowledge to his new role. He has been active in the organic industry for over twenty years from his start at Pavich Family Farms in 1992, through developing the organic carrot program as Director of Organic Sales for Bolthouse Farms, that later evolved into the Director of Retail Sales prior to his departure,” says Jeff Huckaby, Executive Vice President of Grimmway Farms. “His most recent role, Vice President of Marketing at Grimmway Farms, has provided him with invaluable insights into our company culture as well as a solid understanding of our Cal-Organic operation.”
Borda succeeds Todd Linsky, who resigned this past month. While Borda begins his new role, Carl Williams, has been promoted to Director of Organic Sales.
“Bob and Carl will work closely together in supporting the Cal-Organic sales function. As Bob leads the outside sales, Carl, with over 33 years of produce experience, oversees the internal day-to-day sales activities of planning and executing the business as he has done for the past six years, ensuring overall customer support,” comments Jeff Meger, President of Grimmway Farms. “The two will report directly to Jeff Huckaby, Executive Vice President of Grimmway Farms. Jeff has been intricately involved with the Cal-Organic operation since our acquisition of the company in 2001. He served as the General Manager of the Cal-Organic division and later, in 2006, was promoted to Executive Vice President of Grimmway Farms. We are well poised to support the continued growth of the organic vegetable category.”
Borda says he’s excited to work with customers in assisting them with the growth of the organic vegetable category.
“I look forward to working with Carl Williams in my new role. Carl and I have worked closely together in past endeavors, and we both are excited to team up once again. This collaborative approach provides enhanced insights to support the planning and execution of our program. Continued development of customer relationships is most important to me,” continued Borda.
Mike Anspach will now be overseeing Grimmway Farms’ day-to-day marketing operation.