Bobalu Berries to Build Branding with Cindy Jewell's SCJewell, Inc.
OXNARD, CA - Last month, news broke that industry veteran Cindy Jewell was starting her own marketing company called SCJewell. Now, Cindy is teaming up with Bobalu Berries just as the company’s California berry volume is taking off for spring promotions and as it heads in a new marketing direction.
“Having the opportunity to work with Bobby and RC Jones is such an honor. This is a family that has deep roots and history in farming, incredible integrity, and love for what they do every day together as a team,” said Cindy Jewell, SCJewell, Inc. “I have already spent time with the company and have a long list of ideas and plans to help grow its brand and tell its story to both customers and the consumer. I am also really excited to be working with Anthony again."
Bobalu Berries is in good hands with industry veteran, Anthony Gallino, Vice President of Sales, recently taking the helm to build the sales program for the 2020 berry crop. However, by adding Cindy Jewell to its marketing ranks through her new company, Bobalu Berries is building a strong future for its brand to match the growth planned for its customer base, acreage, and product mix.
“We are on a strong path to walk in our grandfather’s footsteps, taking Bobalu back to how he started the company back in 1958. He actually created the Bobalu brand in 1962, and we want to take the company back to how he started it,” said Bobby Jones, President, Bobalu Berries. “This new team with Anthony and contract with Cindy is going to help us become the year-round grower shipper of all berries, which our grandfather started. We are hoping he is looking down and proud of us.”
Both SCJewell and Bobalu are extremely excited to be working together to take the Bobalu brand to the next level. Bobalu has been harvesting fresh strawberries all year from Oxnard, CA, and from central Mexico. The Santa Maria season will be ready for the Easter volume pull and is expected to carry the company all the way into winter due to ideal field locations in that region.
“We are really excited about the multiple locations we are farming in the Santa Maria district and will be telling a bigger story about that region as production gets underway,” added RC Jones, Co-Owner, Bobalu Berries. “We are benefitting from several micro-climates here with fields by the beach in San Luis Obispo County, and some slightly inland. The Santa Maria and San Luis Obispo regions will provide us the unique opportunity to start early and harvest all the way into winter due to mild weather. It's very similar to growing along the coast in Salinas/Watsonville.”
With the new team complete and the spring berry season underway, the company is setting its sights on the future with a Strategic Planning meeting this month and much more to come, according to a press release.
Congratulations to Bobalu and SCJewell on this exciting partnership!