Bolthouse Farms Launches New Wunderoots™ Product Line, CCO Phil Kooy Comments
BAKERSFIELD, CA - Tapping into a booming sector that's been gaining popularity around the globe, Bolthouse Farms has announced the launch of its new Bolthouse Farms Wunderoots™, an innovative platform focused on plant-powered, carrot-based meal solutions. The lineup is now available at retail and offers shoppers simple, easy ways to add more fresh produce to their lives.
“These exciting, new Bolthouse Farms Wunderoots carrot innovations demonstrate our purpose of Plants Powering People™ by helping to inspire consumers to explore their culinary creativity while eating more vegetables,” said Chief Customer Officer Phil Kooy. “While initially launching regionally, we are looking to expand distribution across the U.S. and Canada over the next year, making simple, delicious, affordable plant-based options available to more consumers.”
Utilizing its expertise and heritage in carrot farming and plant-based foods, Bolthouse is taking carrots from side dishes and snacks to the center of the plate. According to a release from the company, through its Wunderoots line, Bolthouse is showcasing the versatility of the category in inspiring, fun ways.
The new Wunderoots lineup includes:
- Carrot Dogs: made simply with whole carrots, marinated in a blend of herbs and spices—not chopped or formed—and ready for grilling. They are available in 8 count packs in on-trend flavors like Classic American-style, Chorizo-style, and Sweet Italian-style
- Noodled Carrot kits: features fresh carrot ribbons with flavorful sauces to create a perfect main course as prepared or a heartier meal with the addition of tofu or shrimp. Available in Sunday Marinara and Thai Basil Takeout flavors
- Riced Carrot kits: includes flavorful sauces that perfectly complement the natural taste of carrots. Either variety makes a perfect side dish or an excellent base to build a meal with the addition of protein. Available in Sesame Garlic Sizzle and Salsa Verde Fiesta flavors
To kick off the launch, Bolthouse is investing heavily with a multi-channel regional campaign that features advertising, public relations, influencer outreach, social media, and food truck activation for consumers.
As the plant-based sector continues to skyrocket, what innovations will we see from Bolthouse and other companies from across the industry? Keep clicking on AndNowUKnow as we hunt for the answers.