California Giant Berry Farms Gears Up For Strawberry Season With a New Campaign
WATSONVILLE, CA - While I hunker down in my home, I continue carrying on because I know the sweet strawberry season is almost upon us. California Giant Berry Farms is gearing up for its latest springtime promotion set for April, and word has it the promotion will be unique to all previous promotions done in springs past. I can almost taste the California strawberries already.
“Not only are our Watsonville and Salinas seasons kicking off this week, but our Santa Maria and Oxnard regions are currently loaded with fresh strawberries—with Oxnard to peak over the next two weeks, and Santa Maria continuing to increase with volumes unlike we have seen in years,” says Director of Retail Sales, Nick Chappell. “Not only are we about to have a momentous supply for our partners during a time of increased retail demand, but all regions are producing exceptional quality to kick-start the spring season.”
According to a press release, fields in Watsonville and Salinas, California, are bustling with shiny, red strawberries as the local season kicks off just in time for the Easter holiday in a few weeks. The promotion, dubbed ‘Back to the Basics’, will focus on continuing to move berry supply during heavy volume periods. This will provide families with recipe and content inspiration for heading ‘Back to the Basics’ as consumers are continuing to spend more time at home with their loved ones, finding comfort in food and experiencing a new virtual ‘togetherness.’
Now more than ever, shoppers are focused on health, wellness, and cooking in. While realities for most American’s look different these days, consumers' interest in snacking nutritiously and opting for fresh, whole berries through the spring and summer seasons is encouraging, with the berry company prepped and ready for consumer demand.
“With the uncertainties and difficulties families are currently facing, we wanted to offer an incentive and support to shoppers that are looking to stock up on fresh, nutritious berries on their grocery runs,” says Chappell.
In addition to its spring promotion, the berry grower launched an email-marketing campaign to target its most engaged shoppers in its database—which California Giant proudly calls its ‘Berry Squad’. Recent customer response statements to both consumers and trade customers received an outstanding 43 percent open rate—a nod to the berry grower’s loyal readership and strengthened partnerships.
“We’re seeing our database of loyal consumers more plugged-in and connected than ever before,” says Marketing Manager, Morgan Maitoza. “While routines and realities look very different for families across the nation at this time, our goal is to continue to connect with our shoppers and provide helpful, relatable, and comforting content and attainable recipes with ingredients and pantry staples shoppers may already have in their own homes while adding in the sweetness, diversity, and nutritional benefits of berries."
To follow along with California Giant Berry Farms' berry season, request to receive crop, news, and promotional updates through its weekly Trade Buzz Newsletter.
AndNowUKnow will continue to bring promotional news and crop updates as they come up, so keep following for the latest in fresh produce.