FORT LAUDERDALE, FL - This summer, Chiquita is making the streets of New York City a little brighter – and a lot more fun. The iconic banana brand is rolling out a fleet of eye-catching, Chiquita-branded buses across Manhattan and parts of Brooklyn, bringing smiles and sunshine to the Big Apple’s everyday commute.

“From Times Square to Central Park, Chiquita is going bananas in the best way possible,” said Juliana Furlan, Director of Marketing at Chiquita North America, in a recent press release. “This campaign is all about joy, quality, and connection. It’s a moving reminder of what makes Chiquita different: our history, our values, and the fun we bring to the everyday.”

This NYC activation follows successful out-of-home initiatives in Europe and supports Chiquita’s continued mission to uplift everyday moments and connect with consumers in unexpected and memorable ways. By turning one of the city’s most iconic transportation symbols into a moving billboard of joy, Chiquita invites travelers to join in a moment of fun, right in the heart of the Big Apple.

Whether you're a lifelong fan or discovering Chiquita for the first time, keep your eyes peeled, as the Chiquita branded buses will be on the move from now through mid-July! To learn more about Chiquita’s latest news, visit www.chiquita.com/.