REEDLEY, CA - California cherries are a hot-ticket item for good reason. Buyers know that shoppers wait months for this promotional window to arrive, so the quality must be outstanding. To take advantage of the limited-time availability of California cherries, I connected with Bianca Kaprielian, Co-Chief Executive Officer of Creekside Organics and Founder of one of its leading family of brands, Fruit World.

“With organic California cherries in short supply this year, timing is everything,” Bianca advises. “Retailers who plan early and lean into the premium appeal of Fruit World’s organic cherries will have a leg up. Packed in Fruit World’s bold, eye-catching packaging, these cherries really pop on any retail display.”

Fruit World’s cherries are certified organic and boast knockout and gorgeous color.

“Position them as a seasonal treat and highlight their limited availability to encourage impulse buys and premium pricing. A few signs go a long way in helping shoppers say ‘yes’ to something special,” she adds.

Fruit World prides itself on being more than just a supplier to its customers; it’s a partner. The company is committed to long-term relationships built on honesty, accountability, and collaboration.

“It’s been a light and fast-moving cherry season this year, with lower overall volume across California, and that makes planning and partnerships more important than ever. We’re focused on getting the best of the crop to our buyers, prioritizing fruit that meets our high standards for flavor, firmness, and color,” Bianca says.

Working closely with its grower partners to harvest at peak ripeness and ship promptly ensures that the fruit arrives fresh and full of flavor. Given the short season, early commitments enable Fruit World to align its supply with demand and minimize gaps in availability.

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