Crystal Valley Foods Preps for Southeast Produce Council's Southern Exposure; Katiana Valdes Comments
MIAMI, FL - Nothing quite beats the face-to-face interactions between industry members. Now that show season is back in swing, we here at AndNowUKnow are excited to hit the road and make those connections at the Southeast Produce Council’s (SEPC) Southern Exposure. One company we’ll be sure to meet up with is Crystal Valley, which is gearing up to showcase an impressive product portfolio.
"We’ll be focusing on our value-added items, including three new veggie mixes that you microwave right in the bag," Katiana Valdes, Marketing Director, tells me. "The veggie mixes include a 12 oz baby vegetable mix which contains French beans, baby carrots, baby corn, and baby squash; a 12 oz baby bean mix with French beans and yellow beans; and finally, a 12 oz gourmet mixed baby carrot."
The company will also highlight its tropical and ethnic items, most of which now come in an easily scannable, retail-friendly clamshell.
The importance of innovation, Katiana emphasizes, is something Crystal Valley strives for every day.
“We continue to grow and innovate, and we are focused on investing in the future,” she says. “We have recently expanded in LA to secure our presence in the West and we are also looking at different sourcing regions, new items, and new packaging.”
In addition to future plans that Katiana only alludes to—you’ll have to stop by the company’s booth to try to find out for yourself!—Crystal Valley is excited to attend Southern Exposure for customer interaction and for the benefit of the industry as a whole.
You won’t want to miss stopping by booth #706 to see the team in person!