Cuties Caps 100 Days of Sunshine Campaign with Day Dedicated to Sharing Sweetness
PASADENA, CA – The last 100 days have been full of extra sweetness and sunshine after Cuties and iHeart Radio inspired families to share recipes, DIYs, and family-friendly activities online and on-air in honor of the latest Cuties seasonal campaign. And, this past weekend during Random Acts of Kindness Day, the brand celebrated the finale of its 100 Days of Sunshine campaign with one last hurrah.
“Throughout 100 Days of Sunshine, we shared ways families could spread sweetness at school, at home, or in the community,” said Howard Nager, VP of Marketing and Business Development at Sun Pacific, in a press release. “So, it was incredibly rewarding to see the tables turned and experience how our fans put their own ideas about what sweetness means into action.”
For weeks, the brand tapped into Mario Lopez, Ryan Seacrest, and Bobby Bones’ radio shows and encouraged listeners to share their stories of kindness for a chance to win $500. The brand asked fans to share how they promote kindness in their community through a Cuties radio jingle, sung and mixed by musical collaborators the Jingle Punks, aired every hour on flagship stations, and radio reads from Seacrest and Lopez that directed fans to share small acts of kindness on Facebook and Instagram to win Cuties prizes.
In addition to on-air time, Cuties was featured on iHeart Radio’s mobile app homepage, on outdoor boards in major metros, and online through 30 second pre-roll video ads on iHeartRadio websites. The brand also suggested sweet acts fans could perform with Cuties via stories and videos on Instagram, Snapchat, and Facebook, which were viewed more than 200,000 times in 24 hours.
“Random Acts of Kindness day was the perfect finale to our 100 Days of Sunshine campaign,” continued Nager. “From care packages and cooking meals to driving neighbors to the grocery store and helping those in need, our fans are truly practicing kindness every day.”
The brand’s kindness day takeover kicked off Friday, February 16, with a media blitz on iHeart Radio that exceeded an estimated 35M impressions. On Friday, one contestant was rewarded an extra $1,000 for their sweet act. And online, Cuties rewarded social fans for sharing photos and videos on the national Random Acts of Kindness holiday, February 17.
While the 100 Days of Sunshine just concluded, Cuties will remain in stores through April so the sweetness doesn’t have to end just yet. For more information on 100 Days of Sunshine and Random Acts of Kindness Day, visit CutiesCitrus.com. And for more on what’s shaking up fresh produce, stay tuned to AndNowUKnow.