GRAPEVINE, TX - Craving that kinetic energy—that irreplaceable handshake across the aisle on a tradeshow floor? Me, too. So, let's thank our lucky stars for the Viva Fresh Expo 2021 and all the potential that a hybrid handshake and immersive experience can bring—even in the time of COVID-19.

Slated for March 26–27 at the Gaylord Texan Resort in Grapevine, Texas, the Texas International Produce Association (TIPA) is strategizing its way to a new hybrid, trade show experience—both digitally and in-person—for the upcoming Viva Fresh extravaganza. As part of the new safety protocols, the show will become more exclusive than previous years as TIPA limits the number of attendees per company. So, the time to register is now. Click here for all the details!

With both in-person and virtual components elevating the value of innovative solutions, this show is sure to be a first for us all and will help set a bar as we move forward in our new normal. But trust in tradition! Viva Fresh will also feature the traditional trade show elements as well as its annual golf tournament and reception—all tailored to the safety protocols required and expected during this time. Check out these additional resources as well.

As the industry rallies together, a handful of our fresh produce friends took a beat to share their insights and thoughts on Viva Fresh and the road ahead!

Dave Corsi, Vice President of Produce and Floral, Wegmans

“Our team is more selective than ever to choose which events we participate in and we’ve found Viva Fresh of value every year; not only is it an excellent opportunity to meet new suppliers but it is also our time to check in with existing suppliers and visit with a few of our Texas-based partners while there. Now more than ever, we are excited to stay connected and continue to grow the business of fresh.”

April Flowers, Marketing Director, Lone Star Citrus

“We are so looking forward to reconnecting with friends and colleagues at Viva Fresh 2021. Because Viva Fresh is a smaller, more intimate show, we really enjoy the expanded opportunity to make valuable new connections with buyers who are looking for suppliers from our specific region. Beyond the connections, the education sessions and presenters are always top-notch, so every member of our team benefits from their time at the show.

Bret Erickson, Senior Vice President of Business Affairs, Little Bear Produce

“I’m so excited to be talking about Viva Fresh again! Our team has been hard at work developing the framework for a premium hybrid event that I believe will exceed the expectations of buyers and suppliers. We have developed some really unique strategies to help ensure that Viva Fresh continues to deliver an impeccable experience for attendees, while also offering a safe event that will keep attendees happy and healthy. Now more than ever, these intimate regional shows will continue to provide relevance for those looking to zero in on developing new business opportunities. The fact we will be able to offer both in-person and distance educational sessions, as well as virtual speed meetings for buyers and suppliers, plus the element of safe one on one interactions at the event should provide for an extraordinary experience for attendees.”

Ed Bertaud, Director of Retail Sales, IFCO

“The amount of planning and financial commitment that goes into executing an event such as Viva Fresh is extraordinary in the most ordinary of times. Under the current circumstances, to say the least, it is a challenge. We are encouraged by the response we have received thus far for next year’s event. Sponsors, attendees, and exhibitors alike continue to see value in the Viva Fresh Expo and are counting on us to provide as safe an event as possible. Suffice it to say, we do not take the charge lightly, and look forward to providing a successful hybrid—in-person/virtual—event!”

The countdown is on and registration is open! Check out some of what our other industry friends had to say here and keep your eyes on AndNowUKnow as we gather more on this exciting event and what to expect at Viva Fresh 2021!

Viva Fresh Expo 2021