Del Monte Fresh Produce Launches New ‘Can Do Done Daily’ Campaign
CORAL GABLES, FL - People often underestimate the power of a smile. Not only can it boost your own serotonin levels, but it can create a butterfly effect that reaches everyone around you. Del Monte Fresh Produce must be in the business of spreading smiles as its most recent ‘Can Do Done Daily’ campaign is sure to spark joy across the industry. The campaign highlights Del Monte’s dedicated workforce, who have been going above and beyond during these trying times. The launch features stories from company employees in all sectors, from warehouse operations to merchandising and more, showcasing the exemplary work Del Monte Fresh Produce’s staff has remained committed to throughout the COVID-19 outbreak.
“We are so proud to share the stories collected for the Can Do Done Daily campaign with our consumers,” said Elana Gold, Chief Marketing Officer. “So many members of the Del Monte Fresh Produce family have been working around the clock to keep our operation going; our employees have gone above and beyond and given their all, despite how challenging things have been. Showcasing their passion, commitment, and the hard work they’ve been doing in this way is the least we can do to thank them for their outstanding efforts, and it is our hope that our consumers will join in on thanking them, too.”
According to a press release, Del Monte Fresh Produce employees from across the continent were asked by the company to share stories highlighting their hard work amidst this new normal for the campaign. These dedicated essential workers bravely shared details on their work, shining a spotlight on the ways each member of the company has been going above and beyond as part of the Del Monte Fresh Produce family to ensure that consumers continue to receive access to fresh fruits and vegetables in their communities.
From helping to stock supermarket shelves to quickly adapting to shipping and storage changes, Del Monte Fresh Produce’s workforce has displayed a tried and true commitment to freshness, quality, and innovation.
Everyone could use another reason to smile, so keep on spreading that fresh produce joy that our industry is known for.