Del Monte Fresh Taps Heart Creative to Oversee Marketing Strategy
PORTLAND, OR - Del Monte Fresh Produce N.A., Inc. is exploring new avenues as it continues to bolster its marketing strategy. Recently, the distributor has partnered with Heart Creative to oversee and manage all of its digital marketing efforts after an extensive agency review process.
“From our early conversations with Mollie and the Heart Creative team, it was tremendously clear that Heart’s niche expertise in the natural food industry would be a perfect match for Del Monte’s immediate need for a proven and progressive social media marketing strategy,” said Rebecca Gautrey, Director of Marketing, Del Monte Fresh Produce N.A., Inc. “Heart has a very unique expertise: the ability to develop a robust content strategy that is both data-driven and delicious.”
Co-founded in 2012 by Mollie Harris and Jennifer Bryman, Heart Creative is dedicated to supporting natural food, beverage, and wellness companies with culinary content and digital marketing strategy to inspire consumers to cook more and live better. Heart Creative will work to launch a comprehensive social media and content strategy program, developing monthly content across social media platforms, including Instagram, Facebook, Twitter, Pinterest, and YouTube, as well as optimization and analytics.
“Our partnership with Del Monte Fresh Produce is a tremendous opportunity for us to advance our aligned missions of inspiring families to cook and enjoy simple, wholesome meals together,” CEO and Co-Founder Mollie Harris commented in a press release. “Del Monte Fresh Produce is a 125-year-old brand with a reputation for providing high-quality produce to all, so we couldn’t be more thrilled to offer our fresh culinary expertise and proven digital marketing strategy. The most exciting part is that, together, we have the opportunity to impact America's food culture in a big way—bringing us back to what health really looks like: whole foods, fresh flavors, all the colors, and delicious satisfaction.”
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The new partnership comes at a pivotal time for Del Monte, as the company has been pushing forward its mission of inspiring healthy lifestyles through convenient and wholesome fruits and veg as a catalyst for community interaction. Recently, Heart Creative demonstrated its own dedication toward the healthy lifestyle with a digital engagement campaign dubbed “Better In BananavisionTM” campaign that encourages consumers to win, dress up, and post pictures of themselves (and their bunch!) in banana suits for the purpose of making the world look as bananas as it truly is.
What creative marketing concoctions will arise from the new partnership? AndNowUKnow will keep you posted.