DMA Solutions' Jessica Schneider Shares Five Ways to Boost Brands During the Holidays



DMA Solutions' Jessica Schneider Shares Five Ways to Boost Brands During the Holidays


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DALLAS, TX - That exciting buzz of the winter season has arrived, and the industry is moving at a rapid pace to put the best holiday merchandising strategies in place. As DMA Solutions emphasized in a recent article, 5 Ways We Use PR to Boost Brands During the Holidays, the holiday season provides a prime opportunity for brands to connect with consumers on deeper levels. Just how do we achieve this, you ask? The marketing maven broke it down into five achievable steps.

Jessica Schneider, Public Relations Manager, DMA Solutions
Jessica Schneider, Public Relations Manager, DMA Solutions

“As we reflect on the past year and look forward to the future, marketers and publicists have a unique chance to create campaigns that resonate with both the brand’s identity and its audience,” the company’s Jessica Schneider wrote in the article. “We’ve rounded up a selection of strategies to help you embrace holiday themes such as community, generosity, and joyful gatherings, and incorporating them into your campaigns. Let’s make this a successful close to the 2024 season, filled with warmth and holiday cheer!”

DMA Solutions identified the following tips to ensure produce brands can thrive through consumer connection all winter long:

  • Identify and understand your audience
  • Incorporate your brand’s values
  • Focus on community engagement and events
  • Leverage influencer partners
  • Monitor and adjust
DMA Solutions recently shared five tips for brands to maximize consumer connection through their campaigns this holiday season

A full breakdown of these tips can be found in the full article here.

Merry merchandising, industry friends!



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DMA Solutions

DMA Solutions, Inc. is a specialized marketing agency serving the fresh produce industry driven by a mission to increase…