DMA Solutions Launches 2019 Food Trends Forecast, Dan’l Mackey Almy Comments
DALLAS, TX - DMA Solutions is offering insights into the next year’s food landscape with its new 2019 Food Trends resource—an all-encompassing guide designed to inform all aspects of business—from packaging to marketing—and help brands make strategic decisions throughout the year.
“At DMA we solely represent brands in fresh produce, which means we are uniquely positioned to understand the need for our industry to stay abreast of trends that can positively impact our businesses,” said President and CEO Dan’l Mackey Almy, in a press release. “That is why, in this edition of Food Trends, we went beyond the plate and broadened our research on trending food topics.”
According to that press release, the DMA Solutions team of seasoned marketers saw an opportunity to expand beyond traditional food trends typically focusing on flavors and popular cuisines. The team did extensive research to assess trends from “field to table” and also talked to leading chefs and influencers to gain expert insight into what they see happening in 2019.
“Based on the popularity and learnings from our 2018 edition, it was important that this installment of Food Trends provide marketers with more robust information and stats that can be used to tailor their brand story and inspire a strategic, creative, and thoughtful approach to their marketing this year,” said Lexi Cassidy, Communications Specialist and Editor of Food Trends 2019. “Whether that’s by elevating current content or validating the need for a new narrative, we know how important it is for brands to have relevant content and key messaging to elevate marketing and public relations activities.”
Food Trends 2019 includes:
- Four sections highlighting trends along the entire supply chain: In the Field, At the Store, In the Kitchen, and On the Table
- A calendar of food and cultural events where people are sure to spot the next viral trends in food media
- A Trends in Action page full of inspiring brands that are ahead of the trends for this year
- A “Chef Spotlight” with the top trends, ingredients, and products they predict for 2019
- An “Influencer Spotlight” with the top styling and photography trends they anticipate in 2019
DMA Solution’s 2019 Food Trends includes a calendar of food and cultural events throughout year. Marketers can attend these events or follow them on social media to keep up-to-date on emerging food trends.
For more on tools and tips in produce marketing, keep reading AndNowUKnow.
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DMA Solutions, Inc. is a specialized marketing agency serving the fresh produce industry driven by a mission to...