DMA Solutions Launches New "Honor Your Fresh Hero" Campaign
Who’s inspires your passion for fresh produce? Here’s the perfect opportunity to give your fresh hero a special “thank you,” courtesy of DMA Solutions’ new “Honor Your Fresh Hero” campaign! Participants will also be able to donate to United Fresh’s Let’s Move Salad Bars to Schools in honor of their fresh heroes – before, during, and after United Fresh 2014, according to a press release.
“Fresh heroes seems like a fitting way for our team, and hopefully others, to express gratitude to those that have inspired a passion and appreciation for fresh produce,” said Dan’l Mackey Almy, DMA Solutions President and CEO. “I can’t think of a better time or a better way to commemorate our fresh heroes than during United Fresh and with a donation to the salad bar campaign, a cause that our industry enthusiastically supports.”
Here’s how DMA says you can participate…
• Tell us about your fresh hero, and provide a photo (optional) of him or her at http://info.dma-solutions.com/fresh-heroes now through July 4, 2014,
Click here to honor your fresh hero!
• Honor your hero by making a donation in their name to the Let’s Move Salad Bars to Schools campaign when prompted and/or,
• Visit DMA Solutions’ booth (#1458) during United Fresh in Chicago to make a donation and take a photo with your fresh hero that will be printed and shared on social platforms.
DMA will compile these fresh hero stories and photographs into a tribute video commemorating the campaign. The video will be shared with all fresh produce industry members and heroes along with an announcement of the total funds raised by the campaign to support Let’s Move Salad Bars to Schools. DMA hopes to raise $10,000 in donations to the salad bar campaign.
Let’s all take a moment to show our appreciation for our fresh heroes!
