Dole Kicks Off Nationwide Peel the Love Tour
Dole has kicked off its Peel the Love tour with the Boys and Girls Club of Northern Seattle, according to a press release. The company plans to visit eight cities including Seattle, Sacramento, L.A., Phoenix, Houston, Des Moines, Baltimore, Washington D.C., Baltimore and NYC in order promote the nutritional value of fruits and veggies.
This year’s tour is a year long campaign focused around the versatility of bananas and targeting the cities around the country which have significantly higher per-capita banana consumption rates. Led by a Dole company food truck, the campaign begins Memorial Day and will run through Labor Day.
Orchestrated by Dole’s healthy-eating experts, today’s events in Northern Seattle will include a 30 minute health rally which features samples, recipes to try at home, giveaways and coupons as well as information on how to utilize bananas for healthy living.
